A missing image makes every share look broken
When someone shares your URL on Twitter, Facebook, LinkedIn, Slack, Discord, WhatsApp, or iMessage, the platform fetches your og:image meta tag and renders it as a visual card. A link with a compelling image gets 2–5× more clicks than a bare URL.
If og:image is missing, most platforms render a generic grey placeholder or nothing at all. Even a simple branded image with your title is dramatically better than no image.